The Bind Code is the 16-digit code combination of letters and numbers which can either be found at the box or attached to your instructions manual that came with your Moochies Package. It should be manually input when adding the device to the app and NOT scanned.
If this code isn't in your box or manual, please make sure your Moochies is active with its SIMcard. You may get this Binding Code, as well as the IMEI, through your Moochies Watch. Just flick through the menu (pressing LEFT ARROW) on the watch, until you have reached the last icon. Then click the CONFIRM BUTTON and it will show the IMEI code and KEY/Binding Code of your Watch.